SM Development Corporation will realize its vision by:
Ensuring that its homebuyers enjoy the best value for their investment with an upscale lifestyle, generous amenities, and a safe, secure, and friendly neighborhood;
Providing an excellent after-sales and maintenance service that will preserve and enhance the long-term value of its residences;
Delivering sustainable long-term growth and increasing shareholder value by exercising prudence in resource management based on the principles of good corporate governance;
Becoming an employer of choice, offering comprehensive opportunities for career growth and enhancement; and,
Assisting and nurturing the communities in which it operates by progressively building on its role as a responsible corporate citizen;